Car configurator · B2C + B2B
One configurator for web and showroom.
A vehicle-configuration platform combining advanced price-list management with release history, vehicle-stock integration, after-sales accessories and a seamless connection to lead forms and landing pages.
2
channels · B2C + B2B
Business impact: One source of truth for price lists — scheduled publication →
Who it is for
Importers and dealers that want one tool for the web (B2C) and for dealers (B2B), connected to the same price lists as the CRM.
Integrations
Central price lists (same as CRM) · vehicle stock · lead forms · landing pages · VEGA / GAIA
Core capabilities
A standard new-vehicle sales matrix with prices and detailed technical specifications, including option inclusion/exclusion rules and multimedia.
Advanced price-list management with release history.
Vehicle-stock integration and after-sales accessories.
Seamless connection to lead forms and landing pages — leads land in the CRM.
How it works
One engine for B2B and B2C
Price lists and content are imported from corporate sources into a central base; one configurator engine powers the B2B dealer tool and brand-specific B2C web components, and leads land directly in the CRM.
ProductDB: one price list model with versioned history and per-country publishing.
Brand-specific B2C web components — embedded in brand websites or standalone.
Leads, test drives and NV offers via REST API directly into VEGA / GAIA.
Reference
Proven in production: public B2C configurators
5 public configurators · 2 markets · B2C → CRM
CWC powers public consumer-facing (B2C) vehicle configurators: Renault and Dacia for Slovenia and Croatia, and Ford for Slovenia. The same central price lists as the CRM, release history, vehicle-stock and after-sales accessory links — leads from the configurator land directly in the CRM (VEGA / GAIA).
Renault Slovenia — configurator → · Renault Croatia — configurator → · Dacia Slovenia — configurator → · Dacia Croatia — configurator → · Ford Slovenia →
Reference
Project in progress: Renault and Dacia Serbia · Keos
B2B in production · B2C launch in preparation · importer Keos
For the Serbian importer Keos, CWC powers the Renault and Dacia configurators: the B2B configurator for the dealer network already runs in production, while the public B2C launch is in preparation.
FAQ