Automotive CRM · Renault · Dacia · Nissan
A CRM for Renault, Dacia and Nissan.
VEGA is a mature CRM platform for the sales and after-sales of Renault, Dacia and Nissan. It covers the full sales and after-sales process — internet and campaign lead treatment, programmed contacts, offers and contracts for new, used and fleet vehicles, test drives, courtesy cars and delivery quality — with golden-record linkage and GDPR consents. Since 2021–2022 it also runs at importer level (Grand Automotive) across SI, HR, RS and ADEX, and Keos in Serbia, with Qlik Sense dashboards and a foundation for marketing automation.
4
markets · SI · HR · RS · ADEX
Business impact: From customer configuration to offer in minutes →
Who it is for
Importers and authorised Renault, Dacia and Nissan dealer networks that need one environment for sales, delivery and after-sales. Runs in three variants — dealer, importer and test/validation.
Integrations
Renault One RLeads · MakoLab RSI · Vector CDP / Motion Data · Totus · MiT · iCAR · Diglas · ePero/BetrSign · Mikrocop / document system · Qlik Sense
Core capabilities
Customer database with a 360° view (contacts, vehicles, events, offers, contracts, DMS invoices and a timeline), golden-record linkage and consent handling (GDPR, anonymisation, retention).
Internet and campaign lead treatment — auto-routing to the dealer and the responsible person, with a guided sales funnel.
Offers and contracts for new, used and fleet vehicles, with hand-off to Diglas ERP and showroom price lists (tyre and CO2 labels).
New-vehicle delivery-quality module (Flash AVES, LTSM, preparation checklist and handover minutes), plus test drives and courtesy cars.
Programmed contacts (48h, 3D, 5D, 3M, potentials), call-centre and a data source for marketing automation (SAP/Emarsys).
Three variants (dealer, importer, test/validation); for Nissan, stock with direct offer/contract and destocking (Diglas); mVEGA e-signing into a legally compliant e-archive.
How it works
One flow · two levels
A two-level system for the importer and the authorised dealer network: leads from corporate and importer sources flow through test drive, offer and contract, delivery quality and after-sales contacts — with mVEGA e-signature and integrations from stock to e-archive.
Importer level: network and activity oversight, quotas and fleet discounts, campaigns, golden customers, analytics.
Authorised network level: sales, test drives and courtesy cars, handovers and after-sales.
Every step writes into the 360° customer view — with GDPR consents and the golden record.
Reference
Proven in production: GA Adriatic (Grand Automotive) and Keos – Emil Frey (Serbia) — Renault · Dacia · Nissan, importer + network
4 markets (SI · HR · RS · ADEX) + Keos (Serbia) · 3 brands · 3 operating variants
Commercial processes for three brands demanded one tool spanning the full sales and after-sales process — from lead treatment through sales and delivery quality to after-sales — with local execution at the dealer and central importer control. VEGA runs in three variants (dealer, subsidiary/importer, and test/validation) for Grand Automotive in Slovenia and Croatia; in Serbia, Grand Automotive runs Nissan while Emil Frey (Keos) runs Renault and Dacia.
At the dealer it brings a 360° customer view (contacts, vehicles, vehicle events, test drives, offers, contracts, DMS invoices, leads and a timeline), golden-record linkage across sources and dealerships, and full GDPR compliance (anonymisation, retention); internet and campaign leads are routed straight to the dealer and the responsible person, while the importer can approve or deny fleet-discount requests directly in VEGA.
It covers offers and contracts for new, used and fleet vehicles (with hand-off to Diglas ERP), the new-vehicle delivery-quality module (Flash AVES, LTSM, preparation checklist and handover minutes), test drives and courtesy cars, programmed contacts (48h, 3D, 5D, 3M), call-centre and a data source for marketing automation (SAP/Emarsys); for Nissan it adds stock with direct offer/contract creation and destocking (Diglas).
In Slovenia the mVEGA app enables digital signing of new-vehicle contracts, test-drive and courtesy-car contracts and handover minutes into a legally compliant e-archive — with mVEGA and mVEGA GDPR rounding out the customer approach across dealer – importer – new vehicles – after-sales – used cars.
Across the ADEX markets the system, through GA, connects the authorised importers Alliance (Montenegro), Guma M (Mostar, Bosnia and Herzegovina), AutoMita (Pristina, Kosovo) and Automotiv Grup (Skopje, North Macedonia).
FAQ