Multi-brand CRM for importer and dealers
One CRM for every brand.
GAIA is an end-to-end CRM for customers, leads, vehicle configuration, offers, contracts, test drives and courtesy cars — with DMS/IMS integrations across Ford and other multi-brand environments. It captures internet and imported leads (including HubSpot), synchronises stock, price lists and orders in real time via RCL PNV/SMP, and supports e-signing (since 2022), safePay payments and Qlik Sense dashboards — with a national view for the importer.
8+
integrated services
Business impact: Offer preparation from ~20 minutes to just a few →
Who it is for
Single- and multi-brand importers and dealer networks that need a 360° customer view and a complete sales process.
Integrations
RCL PNV/SMP · Vector CDP / Motion Data · Setcce ePero/BetrSign · safePay · document system · Qlik Sense · Nebula CWC · CPL MPO
Core capabilities
Golden-record customer management with a 360° history (vehicles, offers, contracts, leads, communication) in one place and GDPR controls.
B2B/B2C vehicle configurator (Nebula CWC) on central price lists, plus a unified offer and contract for private and fleet buyers, new and used vehicles.
Lead treatment from ford.si, prvaizbira.si and marketing automation (mailings, landing pages) — leads land directly in the CRM.
MyFord personal space for online vehicle reservation with safePay payment; test drives and courtesy cars; connection to the after-sales MPO (CPL) tool.
E-signature (Setcce ePero/BetrSign) and e-archive, and a system for the importer's financial-participation approvals.
Real-time DMS synchronisation (RCL PNV/SMP) of customer data, stock and orders, plus Qlik Sense KPI dashboards — with a national view for the importer.
How it works
A two-level CRM for importer and network
One flow from the 360° customer base to after-sales and marketing: central price lists, showroom cars, requests with importer approvals and marketing automation — stock syncs every 30 minutes, orders run in real time.
Importer level — Summit Motors: network visits, approvals of discount and refund requests, campaigns and analytics.
Showroom network level: sales, test drives and courtesy cars, showroom cars, after-sales and vouchers.
Multi-brand: Auto Benussi (Jaguar · Land Rover · Mazda) with the Nebula multi-brand configurator.
Reference
Proven in production: Summit Motors Ljubljana · Ford — importer + network (Slovenia)
3 operating variants · 8+ integrated services · e-sign since 2022
Summit Motors Ljubljana — importer and distributor of Ford in Slovenia — needed a common process layer for the importer and the dealer network, from customer interest to a signed transaction.
GAIA runs in three variants (dealer, importer and test/validation): the importer gets a national CRM for campaigns with follow-up of leads, test drives and offers and contracts for key fleet customers, plus support from GAIA specialists; the dealer gets a unified customer history (vehicles, offers, contracts, leads and communication) in one place.
At the dealer it covers new-vehicle and after-sales lead treatment, a B2B/B2C configurator (Nebula CWC) on central price lists, a unified commercial offer and contract, a connection to the after-sales MPO (CPL) tool, the MyFord personal space for online vehicle reservation with safePay payment, test-drive and replacement-car planning, an integrated system for the importer's financial-participation approvals, welcome letters, automatic contact programming and the GAIA Help desk.
Leads arrive via ford.si (Nebula's B2B/B2C configurator with lead integration), prvaizbira.si (test cars and online new-vehicle sales) and Nebula's marketing automation (mailings and landing pages). Over the RCL PNV/SMP DMS, customer data is exchanged two-way in real time and invoices (new, used and service) are pulled one-way; Ford stock syncs every 30 minutes and orders in real time.
E-signature (Setcce ePero/BetrSign) and e-archive cover test-drive contracts and new-vehicle offers and contracts with permanent storage compliant with Slovenian law and GDPR. The operational document archive runs in the document system, and importer and dealer KPI dashboards run directly in Qlik Sense.
FAQ