Multi-brand CRM for dealers and finance
One CRM for every brand, finance and insurance.
GAIA is an end-to-end CRM for customers, leads, vehicle configuration, offers, contracts, test drives and courtesy cars — with DMS/IMS integrations across Ford and other multi-brand environments. It supports new and used vehicles in the same working environment, including finance products, contracts and insurance.
8+
integrated services
Who it is for
Single- and multi-brand dealers and finance institutions that need a 360° customer view and golden-record automation.
Integrations
RCL PNV/SMP · Vector CDP / Motion Data · SM-IT · Setcce ePero/BetrSign · safePay · LogicalDOC · Qlik Sense · Nebula configurator
Core capabilities
Golden-record customer management with GDPR controls and an interaction timeline.
Vehicle configuration via central price lists and the Nebula configurator.
Offers and contracts for private, fleet, new and used vehicles; test drives and courtesy cars.
Reference
Proven in production: Summit Motors Ljubljana · Ford
3 operating variants · 8+ integrated services · e-sign since 2022
The Ford importer and dealers needed a common process layer for sales, support and documentation. GAIA links the customer database to the DMS, handles leads from ford.si, prvaizbira.si and HubSpot contexts, runs offers and contracts, and synchronises stock, price lists and orders in real time via RCL PNV/SMP. With e-signing, safePay reservations and Qlik Sense dashboards it forms one environment from customer interest to signed transaction — with a national view for the importer.